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Sense Worldwide : ウィキペディア英語版
Sense Worldwide

Sense Worldwide is a London based co-creation consultancy. In 1999 it started the Sense Network, described as ‘one of the earliest web-based communities’.〔Richard Donkin The Future of Work 2010 pp125-126〕 It was one of the first commercial practitioners of co-creation 〔http://blogs.hbr.org/cs/2011/02/co-creation.html〕 and Extreme User Research.〔http://www.fastcodesign.com/1669452/want-breakthrough-ideas-first-listen-to-the-freaks-and-geeks〕 It has influenced the development of Nike Sportswear 〔http://vimeo.com/5606365 interview with Nike〕 and Habbo Hotel among many others.〔Marketing Magazine Agency of the Year 2009 P 23〕 It has received funding from NESTA. Nesta named Sense Worldwide alongside Lego and Google as one of the 'Open 100' companies that pioneered open innovation.〔http://www.openbusiness.cc/2010/01/06/sense-worldwide/〕
==Co-creation==

Sense Worldwide has used co-creation in its work from its inception.〔http://blogs.hbr.org/cs/2011/02/co-creation.html〕 Its work in this area has caused it to be listed as one of the NESTA Open 100.〔http://www.openbusiness.cc/2010/01/06/sense-worldwide/〕 It has also pioneered the commercial use of extreme user research, building on the Lead User ideas of MIT's Eric von Hippel〔http://www.fastcodesign.com/1669452/want-breakthrough-ideas-first-listen-to-the-freaks-and-geeks〕
Sense Worldwide introduced co-creation techniques to Nike and continues to work with Nike’s running, sportswear and football businesses.〔Nike interview http://vimeo.com/5606365〕 It authored the Discovery Channel report into the lives of young men in Europe.,〔“Market Research Agency of the Year” Marketing Magazine (9 Dec 2009) P23〕 and it contributes to the Economist Intelligence Unit's reports 〔http://www.businessresearch.eiu.com/service-2020.html〕 and the Harvard Business Review〔http://blogs.hbr.org/cs/2011/02/co-creation.html〕
SWW’s recent rebranding of the Young Vic Theatre in London resulted in the abandonment of its sit-anywhere policy and its new strapline, “It’s a big world in here” 〔“Market Research Agency of the Year” Marketing Magazine (9 Dec 2009) P23〕

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